entertaining lifestyle vlog and web tv show that showcases “Fab Fun
Middle-Eastern/Muslim Talent” – filmmakers, musicians, comedians, designers,
and artists- all from different cultures who share their personal stories
and talents in a positive way. Beauty and the East TV aims to improve media
stereotypes of Muslims and encourages dialogue with the West through the
universal language of art and expression.
Launched in April 2009 and hosted by fashion designer Samira Atash, the site
and original episodes are growing in popularity by targeting one of the
fastest growing niche audiences in the U.S. According to *The New York
Times*: “Muslim Americans spend about $170 billion dollars on consumer
products a year in the U.S., this figure is expected to grow rapidly as the
population expands and younger Muslims build careers. Ignoring this group ?
estimated to be about five million to eight million people, and growing fast
? would be like missing the Hispanic market in the 1990s.?
Online and video marketing is an essential tool in advertising for any
company. Online video ad revenue for the U.S. in 2009 is expected to reach
over $700 million, a 35% increase from 2008. By 2011, that number could
reach well over $1 billion. Beauty and the East TV offers affordable web
banners, video ads, product endorsements, channel & event sponsorship
opportunities.
Beauty and the East TV’s new episode is our coverage from the Arab-American
Comedy Festival, starring celebrity comedians Ahmed Ahmed, Dean Obeidallah,
Maysoon Zayid, and Aron Kader. You may visit the site here:
www.beautyandtheeast.tv
I look forward to hearing from you!
Sincerely,
Diana Kader
Marketing Assistant
www.beautyandtheeast.tv


